How Warplanes Started

Born out of passion for aviation, the company Warplanes started out like almost any company; it started out small. As a small company with only a few variety of scale model airplanes, Warplanes was then known as Pacific Aircraft. Established in 1988, Pacific Aircraft was determined to promote the wonders of aviation through creating quality wood plane models. Surprisingly enough, many aircraft junkies took interest in the small wooden model venture Pacific Aircraft began. After some time, Pacific Aircraft became TMC Pacific. Then later on, TMC Pacific became Warplanes. Even after a lot of name changing, the focus on quality craftsmanship retains. Warplanes’s scale model aircraft inventory grew at the same time.

Model crafting is not just merely wood, chisel, and paint. Every scale model is researched in order to produce a high quality model that would satisfy any customer. Quality-grade of mahogany wood is carved to create the base and other pieces. These are rigorously sanded in order to have a smooth finish. Putty is placed so that artists could have a better and smoother canvas to paint the details on. Every detail is carefully incorporated. After being set to dry, meticulous inspection takes place. The wooden model will be then packed and shipped to the very doorstep of the customer. Any customer feedback will be happily accepted, too.

Back in the primary years of model crafting, the company sold offline. But a webpage was set up in order to provide some information about the business. Eventually, it sold wooden model airplanes offline and online. In 2008, Warplanes began centering on the Long Tail strategy, distributing its wood airplane models to a niche market via web blogs and sub sites to cater to specific wants and needs of web customers. The Long Tail, coined by Chris Anderson, is basically the distribution of a huge number of unique items in small amounts. Like other online services, Warplanes sells both popular and unpopular types of its items to a specific market through different means or processes of connecting its niche content to buyers. Unlike traditional retailers, long tail distributors’ like Warplanes have space or inventory that is vast online so the unpopular items are readily available just as the popular items.

The Warplanes website holds informative directions on how to purchase scale model planes. The website also hosts the wide scale model inventory of the company. Access to the call operators is also available.